The original “The Lego Group” started as a wooden toy shop in the year 1932. The workshop’s carpenter and founder was a man named Ole Kirk Christiansen from Billund, Denmark. The company name became “LEGO” after the Danish phrase of “leg godt” meaning “play well.”

As the company began to grow, it evolved from producing wooden toys to producing plastic toys by the year 1947. Soon after, in 1949 they started transforming into the infamous company that we know today. 1949 was when LEGO began producing interlocking bricks that were called “Automatic Binding Bricks.” The interlocking bricks were designed after the Kiddicraft company’s self-binding bricks. Lego examined these bricks and then modified them into there own version.

“The Lego Group‘s” motto was det bedste er ikke for godt which means ‘only the best is good enough’. Ole Kirk Christiansen used this motto as an encouragement to employees to never skimp out on quality which he believed in very strongly. Today this motto is still used within the business.

An interesting fact to take note of was that during the early years, manufacturing using plastic materials was frowned upon. Many of Lego’s early shipments to retailers were often returned to the company because retailers felt the product were of poor quality being plastic material and did not live up to the standard of wooden toys.

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At last week’s International Toy Fair in New York City – its 107th, if you’re counting – it was the first time there was a “green” pavilion featuring environmentally-friendly toys, dolls, games, and activities for kids of all ages. With a theme of “Inspiring Growth,” among the trends mentioned by speakers at the trade show, the latest buzz words for toys are “green,” “tech” and “classic.” Of the 100,000 products on display, 7,000 were debuts, including plenty of the usual suspects like Barbie, an Iron Man action figure and an electronic Rubik’s Cube, celebrating the iconic puzzle’s 30th anniversary.

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